Information sheet: Understanding the design features of tobacco, nicotine and related products and their possible effects 30 May 2025 | Publication
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OverviewTobacco, nicotine and related products are carefully designed and engineered to attract new users, including children and young people, and to retain existing users. The products are deliberately made to be visually appealing, easy to consume and sensorily pleasing, while concealing their harmful effects. The tobacco and nicotine industries carefully design features to appeal to different target groups and increase addictiveness. By using filters, slim designs, vibrant colours and playful designs, the industries manipulate perceptions of risk. Further, many products are designed to be used discreetly, undermining smoke-free policies. This information sheet ‘Understanding the design features of tobacco, nicotine and related products and their possible effects’ is intended for a wide range of audiences, including governments. The information sheet highlights the different design features of tobacco, and nicotine products, their impacts and provides guidance on how regulators can address them using strong regulatory measures, to protect public health. Information sheet: Flavour accessories in tobacco products enhance attractiveness and appeal |